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Proven Reasons Why Good Web Design in Bradford Matters

Good web design can increase your company’s success, while a poor design could hinder the growth of your business.

In this piece, I’d like to discuss 10 compelling reasons your website must have an outstanding design. We at Silverback Web & Marketing we believe that good web design Bradford should encompass both functionality and form.

Form refers to how your website is designed and how it is
Function refers to how your website performs and transforms

In your company, you’ll need both. A beautiful website won’t increase the size of your company if it’s not specifically designed for conversion of leads to buyers. But, research shows that sites that are well-designed convert better than poorly-designed ones. Below, I’ll share the top ten reasons for why the style, both the appearance and functionality of your website is crucial in the development of your business.

1. The numbers aren’t lying A well-designed website can sell

I’ve heard a few of our contractors’ marketing clients tell me something along the lines of:

“I don’t care what the design of my website looks like, as long as I’m generating leads!”

It is true to such a claim due to two reasons:

(1) (1) I’ve noticed very ugly websites get lead… in addition…
(2) I’ve seen extremely slick websites which were not generating any leads in any way…

But, misunderstandings, and even completely falsehoods are built on the basis of facts. If you’re looking for your company to expand and perform to its best research shows that good design matters. For many businesses it’s the sole factor that differentiates them from their competitors.

If you own an enterprise that is a contractor, you must be sure to differentiate yourself from many local contractors that provide the same services. It is common to offer quotes to the same customers. What will set you apart from other companies? Price? Statistics show that professional design puts you ahead of your competitors and can convert more leads.

2. We eat using our eyes

Have you heard of the old adage “you are eating through your eyes?” This common saying is a simple way of saying that a significant element of what makes food tasty is how it looks. I’ve learned this while making breakfast for my children. The way you serve the food is as important as preparing the food.

This is also true in the realm of design and business. We eat by looking. We make our decisions using our eyes. When I’m searching for a contractor who can fix my home, I make judgements about each contractor based on how their website and their company is aesthetically pleasing and feels. If it doesn’t appear or feel professional , I’ll hit on the return button, and continue seeking.

The advertising industry is aware that while customers pay for goods and services but the way they pay is influenced by “packaging.” In the event that you think of “packaging” your company along with the service you provide your website serves as the packaging.

3. You only have 50 milliseconds to create a great first impression

If your website is not properly constructed, you’ll have an extremely high bounce rate. The bounce rate is the amount at which people who visit your site hit”back button” (or bounce) off of your website. There may be traffic on your site – but how long should the user stay? You want them to be intrigued in your site, and interested enough to click one of your other pages to know more about your services.

It takes approximately fifty milliseconds (that’s 0.05 seconds) for your visitors to make a decision about your site. It only takes a fraction of a second to determine if they are satisfied with your website or not, and whether they’ll return or leave. The data was derived from three studies that were conducted to determine the speed at which people make their judgments about the visual appeal of a web page.

4. A well-designed web page must provide an experience that is unique for mobile users.

Good design is always keeping the user’s experience in the minds of users. However, the experience can be significantly different when you view your display on a computer than on a phone. It is essential that your website looks great on all platforms. Actually, I think that the mobile website is much more crucial. In 2016, web activity on mobile devices surpassed desktop and has now reached 60% of all internet traffic.

5. Design is More Than Just How It Is Designed.

It’s a common belief that design is only about how something appears. However good design starts by thinking about the way it functions. Designing is a process that is the next step. It is usually communicated using the words “form” as well as “function.” The function is the first priority, however form is closely linked and forms a significant element of the overall package. For instance, the purpose that the iPhone is that it’s an iPhone that runs apps that play music, and also takes photos. The design and design of iPhone is is so user-friendly that even my 2-year-old and my mother could get started using it with minimal to no instructions. There is no doubt this. iPhone is a well-designed device.

There’s a saying that goes around: “Good design is invisible,” which simple means that design is felt. It’s more than just the way it looks. Design that is attractive may not be noticeable however bad design is not. Anyone can spot an unappealing, difficult to read website right away. A well-designed website will feel and look fantastic. It should be simple to read clean, clear and smooth. It will also be enjoyable.

6. The brochure site and the marketing site

In the past, websites were essentially business cards. A business would create websites solely to let people know that they exist, provide an outline of the business and include their contact details. A website today must perform much more. According to the research above, customers tend to conduct their research online prior to deciding to decide to make a purchase. In reality, they are looking for more than an invite to contact them.

What’s the distinction between a brochure-style site and a site for marketing? The primary distinction is in the final objective. A brochure website is designed to showcase their work, and hope that customers do business. Marketing websites are designed with the prospect in mind, and the goal is to convert the lead into a purchase.

A brochure website puts very only a little consideration on the consumer and their interaction with your company. It’s all about the business and not so much about the client. Typically, the most common call to action is “Call us’ …'”Call us” or “Visit our Contact page.”

A marketing site gives a lot in the user’s experience. It aims to take the consumer from an uninvolved visitor to a paying client. It’s all about the customer.

To comprehend the user and get them to interact with your visitors on your site, it’s first necessary to identify your target audience. Then, you can address your audience using the design and language of your website. It is also crucial to devise strategies or plans for how you can move the user through a series of interactions that can eventually lead to a sale.

7. The great design of your website highlights the things that make you different

What’s the first thing that a user is expected to see when they arrive on your site? What are you’d like to showcase? The newspaper will always have information that is captivating and captivating “above the fold.” Your website too features an appearance. It is crucial to display your UVP prominently, above the fold.

An Unique Value Proposition (UVP) often referred to as a unique selling point (USP) is a precise declaration of the benefits of your service, how you can meet your customers’ needs and what differentiates you from your competition. (Unbounce)

A great UVP should be able to answer the following questions:

Your product or service helps solve or improve the quality of life for customers
What advantages can customers expect from their customers?
Why they should choose you instead of your rivals

Value propositions are the main reason that people purchase from you. The more convincing it is your value-added proposition, better the conversion rate.

A properly designed website will showcase your UVP in an easy to read, clear and engaging manner. It’s the first thing anyone will see when they visit your website. It will be obvious the problem you address and why you’re the best at solving it.

8. A good website can motivate people to Take Action

The second important thing to consider when designing an attractive site is that it should contain a clear call to action (CTA). What is a “call-to-action? It’s as it is. It’s a request or an invitation that will prompt your guests to take a particular move.

They are all over. For example, while watching television, you’ll hear “Call today!” or “CALL or CALL NOW!” Or, when you go to certain websites you may see an icon or pop-up with a message such as, “SIGN UP FOR A FREE EBOOK!” or GET A FREE 10-day trial!” Each of these are examples of the term “call-to-action.”

When you get visitors to actually visit your site, you need to engage with them. Don’t just speak about yourself and hope that they get in touch with you. Instead, make use of the CTA to interact with them.

Here are a few of the best methods to create powerful CTA’s that will actually bring in leads:

Create them to be action-oriented
Use Persuasive Text
Include strong visuals
Develop a sense of Urgency
Make them easy to find

The call-to action not only entices users to take decision, but it also establishes objectives and goals for how we can help a person make a conversion. Utilizing Google Analytics, you can establish your performance goals in relation to your call-to-action button.

For example, if you have a clearly defined call-to-action, and inform Google that your aim is to generate clicks for the call-to-action, Google will be able to tell you how your website is performing by analyzing how many people actually have clicked your CTA. This brings us to the last aspect of a well-designed website.

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