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SMS Marketing Tips

The advantages of SMS marketing for business are numerous: higher deliverability as well as increased engagement with customers and increased revenue, to mention some. SMS is among the most efficient methods of communicating with your clients, and it is one of the most popular channels used by customers themselves.

SMS marketing integrates seamlessly with other channels that you’re probably already using to reach out to clients, including emails and other social networks. Additionally, it’s an excellent instrument for marketing automation. If you’re not using text messaging to connect with your target audience, then the launch of this channel should be an important goal.

We’ll talk more in depth on the advantages of SMS marketing, and provide some ideas for incorporating it into your marketing plan.

What exactly is SMS marketing?

If you’ve ever watched the three gray dots while you waited for a response in the message app’s display, then it’s likely that you’re comfortable with SMS.

SMS stands for short messaging service. Technicallyspeaking, it’s an unstructured text message that can be at least 160 characters (rather than media-rich or longer messages) However, today the majority of users use “SMS to refer to any kind or type of message that is text-based.

In the world of business SMS marketing can be an effective method of engaging customers and generating sales using SMS messaging. Companies can utilize SMS marketing to promote promotions, send time-sensitive information to remind customers, announce new products, solicit feedback, and much more.

As a method of marketing SMS is simple to use and has the possibility of a high return on investment. The most important thing, however it’s that consumers enjoy it. Eighty-three percent of people are willing to get reminders for appointments via text messages for instance, and 66% would like to receive service alerts through text messages (but just a fraction companies offer notifications in this manner).

With its ease of use and easy setup SMS messaging is difficult to beat as low-cost, low-risk advertising channel.

The advantages of marketing via SMS


According to the old saying that big things are from small boxes. SMS marketing is a vast array of possibilities inside a tiny 160-character box. Here are some ways that businesses can benefit from SMS marketing:

We welcome new customers
Inform customers about upcoming bills and provide an easy method to pay
Confirm, cancel, and move appointment times
Run flash sales
Offer exclusive discounts for VIP customers.
Send confirmations of orders and updates on shipping
Provide tech support
Surveys to collect feedback from customers

If you get started brainstorming ideas, the possibilities to engage your customers with messaging apps via text messages are limitless.


SMS marketing lets you interact with customers on the basis of their personal preferences and data points for example, how they would like to be reached, the kinds of messages they prefer to receive, and how often you reach them. The more you can tailor your marketing messages to your their preferences and preferences, the better their experience with your company will be.

Zero-Party Data

Privacy is an important priority for consumers, and brands have been struggling to adjust to the new restrictions regarding data sharing between apps. SMS marketing provides a great opportunity to gather zero-party information-that’s customers’ data that they have explicitly and knowingly given to a brand. This data can then utilize to enhance the experience of your customers.

Low Competition

Despite the almost universal use of text messages however, the majority of companies aren’t using SMS as a medium for marketing. The market is smaller than platforms such as email, making it easier for brands to stand out. This means you are less likely to compete for the attention of customers than in their inbox.


SMS-based campaigns are less expensive than traditional advertising and marketing. However, because they’re flexible and adaptable, they’ve the potential to generate a better return on investment. Because of the data you’re able to draw on SMS-based marketing and be able to have an incredibly detailed understanding of how each campaign’s results are than an ad on TV or streaming in which you can’t determine exactly what actions the customer did after viewing the ad.

Data Convenient

Alongside data about customers such as preferences for communication SMS marketing also allows you to collect a variety of behavioral information, including the kind of messages people are reading and clicking on. This allows you to refine the future messages you send out and constantly improve the performance of your service.


Marketing messages that are delivered via SMS attractive, particularly when the messages are personalized to the individual who receives them. It’s a major show confidence when a consumer provides you with their cell number. Hence, making use of SMS marketing in the right way can be a great way to increase customer satisfaction and increase their loyalty to your brand.

Tips to market your SMS

Integrate with Other Channels

Make use of SMS marketing as a part of an integrated communication strategy, by examining the way it can be integrated with other channels. For instance, a transaction that occurs on your website could cause text message shipping alerts or a request for support which begins with text may be converted into a phone chat with a live agent. The great thing about SMS is the fact that it can handle these smooth transitions effortlessly.

Segment Your Audience

It’s crucial to personalize your SMS messages to match the individual or group of people who are receiving the messages. In this instance, we’ll be looking at SEO. Assume that you’re an New York SEO company, you’d want to only send marketing messages to clients in New York. New York region only. Segmentation lets you divide your contact database into smaller groups, based on specific attributes like place of residence, age, job place or even the kind of vehicle they drive.

Be Conform

Be sure that you’re on legal side when it comes to SMS marketing by adhering to all guidelines and consent practices. Some of the most important ones are: obtain the explicit consent of customers prior to texting them or distributing the terms of service and other conditions and make it swift and easy to cancel at anytime.

Be mindful of brand names

Alongside the promotional message or information that you’re sending through text messages, don’t miss the chance to utilize SMS to build your brand. Include your company’s name in your text message to keep your brand in the forefront of mind. Also, avoid pushing marketing-oriented messages.

Provide Two-Way Communications

Customers don’t only want to receive messages from brands; they also want to respond with a text message also. But many brands don’t track or respond to text messages. This is a huge missed opportunity. Utilize SMS messaging to communicate in a two-way platform instead of acting as a sender.

Benefits for SMS advertising over phone calls

In the realm of marketing and advertising, there’s a variety of options that businesses can employ to reach out to their intended consumers. One of the most popular methods is using SMS, short messages also known as SMS, which allows businesses to send marketing messages directly to customers using their mobile phones. Why is you should use SMS marketing? There are a variety different advantages over traditional forms of advertising, such as email or phone calls.

Costs are usually lower to ship than phone calls.

In general SMS marketing is less expensive to use than phone calls. Additionally almost all businesses that use text messages to promote business claimed it increased their sales, with nearly 60% reporting that it has significantly increased revenues.

Can be sent fast and quickly to a vast number of people in one go.

One of the greatest advantages that comes with SMS marketing is its ability to reach a wide number of people. Customers are eager to receive SMS messages. An analysis discovered the 91% customers are eager to sign to receive texts from businesses.

Are more likely to get more read and then responded to than emails.

With 1 in three consumers read their texts within a minute after receiving a textmessage, it’s no wonder SMS has a better read rate and respond rate than emails. In addition 61% of customers believe they’d like to send a message back to a company.

Business can track the response of their employees and monitor outcomes in real time.

In the field of marketing, being able keep track of your results is vital. SMS marketing lets businesses achieve this. By tracking SMS messages, businesses can track how many people were notified of the message as well as how many read it, and the number of people who responded.

In the end, SMS marketing offers numerous advantages over other strategies for marketing such as email or phone calls. There are numerous advantages of using text messaging in business: It’s more affordable and more effective in reaching more people and more likely to garner an answer. Additionally, businesses can monitor responses in real time to determine the results and determine what’s working. If you’re in search of an innovative strategy for marketing SMS marketing is a fantastic alternative to think about.

Frequently Answered Questions

What’s the significance of SMS to do with marketing?

SMS is a type of marketing that is carried out via the use of text messages. It is used to inform customers about promotions, notify customers about the latest company news, provide important or timely information offer support, and much more.

Is SMS marketing illegal?

SMS marketing is legal when done correctly. This is why you must obtain written permission to communicate with customers by text message to market purposes. The first message you send should contain simple and clear instructions on how to opt-out.

Are SMS marketing campaigns effective?

Due to its convenience and personal nature SMS marketing is extremely efficient in attracting customers. The majority of customers are happy with SMS messages from companies once they’ve signed into receiving messages.

What are the various types of marketing via SMS?

There are numerous types of SMS that brands may make use of for marketing for example:
Coupon codes
– Contests
– Transactional messages
Updates on status
– Service alerts
– Geo-triggered messages

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