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How Trapstar’s Puma Collaboration Is Spreading London Culture to the World

London vibes have started to seep across U.S. soil in recent moments. They’ve been displaying themselves as tracksuits, soccer jerseys running shoes, and even grime. It’s a great fit for the team Trapstar London. Trapstar London, who have an alliance with Puma currently in the planning stages.

In the past images of a red-and-black Disc Blaze were posted online on the Internet and we were sure it was a smart move by Puma as well as Trapstar. The UK streetwear brand, famous for its largely black-out clothing and a growing fanbase, hadn’t launched sneakers until now. However, its first pair looked good with its premium red and black leather. This made Disc Blaze palatable for those who were not familiar with the brand.

It wasn’t just an unplanned collaboration between Trapstar. The growing London label was talking with Puma for some time and finally everything happened, which led to the release date of December 5 for the sneakers, with additional to come.

To gain a better understanding of the concept We had a chat with Mikey Trapstar the creative director of the brand. The following are his thoughts.

How did you come to collaborate with Puma?

It’s been a while. I did speak to them in 2012 however it wasn’t the appropriate moment. We didn’t get what we wanted from silhouettes while we worked on with the structuring of our business. Then , we reconnected contact last year, and we ensured that we got the job done.

Visit hypelockeruk.com when shopping for a Trapstar tracksuit.

Then why is the Disc Blaze?

The moment we connected, that’s the sneakers I was wearing. I was wearing white shoes by Sophia Chang. The majority of people opt for Suede and that’s exactly the style I chose. It was a personal decision.

How is Puma as a city in London?

It’s growing. It’s getting more integrated into the world of street culture. It’s becoming more accepted and not just for the clothing but also the footwear as well. They’ve made more efforts in making the brand more accessible to the city.

Does the brand have a prominent place in the grime world?

There were guys who resembled Section Boyz wearing the brand. There were also brands in 2002, before grime was a thing and were worn by pioneers like Wiley. Today, the top guns comprise Stormzy, Novelist, and Section Boyz, and they’re all tied to certain the brands. That’s why Puma has a tie-up along with Section Boyz. They’ve been sporting it, and not just as influencers. You can watch videos of them in the outfits all the way from top to bottom, which they bought themselves. That’s real. This will be a major factor into London historical culture. There’s also Krept and Konan that aren’t considered grime in the traditional sense but they’re both the largest hip-hop artists across the UK. They’ve been endorsed by Puma for about two or three years. If you look back at the past 10 years, you’ll find it’s similar to Tommy Hilfiger and Wu-Tang.

Do you develop products with the intention that it will be popular within the States?

I’m back and forth from here. I’ve met some real people outside of the field. My name is the “London” guy everywhere I go. I’m not worried about whether it’s going to take off. I make things that represent us. We’re bringing our culture to the world and we’ll export. We began making many soccer jerseys and you can now have a lot of musicians sporting the jerseys. I’m not sure if we began an trend. I would wear an Arsenal jersey whenever I was outside of the UK. The sneakers are paired with a football-themed jersey too. We wouldn’t be able to come up with the basketball or baseball jersey and think that we made a declaration for the brand. If I browse the Internet and find Young Thug sporting the soccer uniform I think, “OK,” because I’m a huge fan of his music. That’s how I’d like my brand to be perceived.

What was your process for choosing the colors of the shoes?

White Noise was the White Noise print came about in 2007, however we did not have the manufacturing capabilities to create as an over-all print. However, now that we’re producing things in Italy and are able to create this print. It’s exactly what I wanted my brand to be recognized for. It’s black with a an accent of red. There were times when you visited our website and see nothing but black, with a hint of red. The black and red is always one of our colors for Trap. White Noise White Noise is a catching-on thing that symbolizes “20/20 perception.” If you’re able to discern the flaws in people’s appearances this is known as”the” White Noise print. The Dark Knight’s Crest is always black, with a some red. This is why the first shoe is intended for those who wore the brand prior to when it was released. White Noise came out.

Do you prefer to own a clothing line or even to own your own sneakers?

It’s crazy. It’s the reason I’m annoyed to not have my shoes at my feet this moment. As the creative director of the brand, I’d like to to wear my outfit all the way from top to bottom someday. I have my own pair of jeans and jackets, T-shirts, jackets as well as my own shoes that I’ve been a part of and that other people have fucked with. It’s an incredible thing. I’d like to have worn the sneakers for a period of six months prior to when they launched. It’s a huge thing since I spent every penny on sneakers. I’ve never queued. I’ve had to pay extra, however. I’ve sold, but I’ve kept, but I’ve never worn and I’ve purchased two. I’ve put in. It’s about the right time for those who have been with me for the past 10 years to buy the sneakers, and everyone has a collection of sneakers these days. They’re more important than clothing because we wear their clothes from the bottom. What I wear on my feet will determine what I wear on my body.

You’re an Arsenal supporters as are their kit, designed by Puma. Are you shocked that you’re working for the brand?

It’s a strange coincidence that I’m a fan of Arsenal and own an Arsenal-branded sneaker. When I put these sneakers onto my foot, I get a soaring sensation. It’s not just an occasional event, we’re creating more than what the public is likely to observe. It’s humbling. It’s not luck, and I wouldn’t consider it a right. I brought my nephew to a few games. He’s an Arsenal football fan. He has more knowledge than I do. If he goes to my room the only thing he watch is sports. I took him to the stadium on his birthday. I gave him a few kits and then had them signed by him. It’s certainly a bonus. That’s lucky.

It’s not just the one brand Puma has partnered with. What’s it like being in the same company as those like Rihanna?
This makes it more impressive, as they aren’t required to play with you. However, they did want us. They’re selecting the top of the top.

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