The saying goes that the picture is worth 1,000 words. What better way to communicate to people than to say a thousand words at once? It doesn’t matter if you’ve been on the platform since its beginnings or are just beginning to learn about Instagram, it’s a must “insta-game,” all brands must be using Instagram in order to connect with their target viewers. Instagram is incredibly simple and is the most personal of mobile platforms. It’s a great way of engaging with brands on a an intimate level. If you think that it’s only for millennials you’re mistaken. Every age and every brand are able to benefit from what the application has to provide in terms of marketing. Here are eight reasons every brand should use Instagram.
1. Smart Phones are More Popular
Because Instagram is an application for smartphones and it is essential that users have a smart phone in order to access it. Fortunately, smartphones are becoming more commonplace every day. When people used to depend exclusively on computers or tablet to browse the web, nowadays most people utilize their smartphones for internet access. Contrary to Facebook or Twitter , Instagram thrives off its mobile application. As more and increasing numbers of people shift to smartphones and tablets, the possibilities for Instagram will only increase.
2. Your customers are guaranteed to see Your Posts
Since Facebook began charging for marketing the platform, it’s becoming more difficult for businesses to compete against larger brands. With Instagram it is 100% of the content you publish will be read by your “followers” There can be no method to remove content from the newsfeed without completely unfollowing the account. That means that more users will be able to see all your images and posts which will increase the recognition of your company’s image.
3. People are more engaged with Instagram.
A study conducted recently revealed an increase of 71% in internet-connected adults are connected to Facebook while less than 26% internet adults utilize Instagram. But, the smaller number of Instagram followers is more likely to be engaged and share content than the majority of people who use Facebook will. Instagram has an average engagement of 4.21 per follower. That’s which is 58 times higher engagement per user than Facebook.
4. You can create a targeted Followership Using Hashtags
Hashtags are a vital feature since they permit brands to market your product or service to people who are specifically attracted to your service or product. A majority of businesses use seven hashtags per image they upload. If you are searching for hashtags that match your company it is possible to find those who are interested in the product or service. You can direct them to those individuals instead of making a point of focusing attention on those who aren’t interested.
5. Instagram Allows Creativity
Instagram is fundamentally an application for storytelling using images. There are many filters and colors you can apply to your pictures to show them in a manner that tells the story about your brand. And, not only that, it also allows you to convey that the story over a longer time. Visitors can look through your profile to discover the personality of your brand without having to click on an image.
6. You can Brand Yourself Through Content
Making posts to add content for your Instagram account is difficult but it’s worthwhile. Not only do your photos present your company’s product or service however, captions can also assist in branding your Instagram account. Whatever field you’re working in, your captions can elevate your blog post from being an attractive image to one that is a hit with people enough to cause them to want to share the image with the people they follow. Advertising for free. Boom.
7. You Can Relate To Your Audience
A lot of fashion companies love to publish “behind the scenes” photos of their work. It allows fans to look at not just the final piece as well as the inspiring method that drove the designer to design the particular piece, or an entire range. This isn’t just limited to fashion either. People love seeing the everyday routines of their brands. Your daily routine work will give your followers a intimate connection with your company or you that will increase the trust they have in whatever you’re providing them.
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8. It makes your brand easier to find
Even if you don’t have all the other reasons listed above using a different form of social media could increase your chance of being discovered by potential clients. Studies show that, in accordance with the 81 percent of American users of online, 52% have multiple social media websites that is a substantial increase over the previous times. To make it easy to be found through Google, you must to create content for many different platforms. This is why you should use multiple platforms to establish your online presence. Therefore, even though the presence of a Facebook page or even a Twitter accounts for your company is an excellent beginning and a good addition, Instagram will increase your overall online presence.