Instagram is not simply a platform to be jealous of your friends’ vacation pictures. While it isn’t pleasant to look at the photos of your travels when you’re at work, the benefit of Instagram are vast.
Think about the huge amount of new products and services you’ve probably discovered on Instagram via advertisements on social media that are paid for or your friends who tag brands you’ve not heard of in their posts. Social media is certainly a way to connect us, but the challenge is connecting those connections to your most valuable business assets – your customers.
However we are aware that the process of creating, managing and maintaining the management and operation of an Instagram account can be a challenge. It requires a lot of time and effort to create a successful account, but also increase sales.
If you think we do not have the funds, consider this information from an upcoming PowerReviews beauty and health report. We found that 35% of U.S. shoppers between the popular age of 18 to 29 utilize Instagram to search for or purchase cosmetics and health products.
In certain industries, cutting Instagram off of the buyer’s journey can severely limit your ability to attract new customers. To help you get on the right path We’ve got some tips. Here are seven advantages from Instagram you may not be aware of:
1. More Consumers and Businesses Are joining every day
With more than 25 million companies making use of Instagram to reach out to their intended audience It’s clear why people are using the application to shop. In the age of instant access to retail consumers want images to aid them in making buying choices.
Not just do they need images, but they also want the same content from those like them.
In actual fact, it was found that the PowerReviews Ecommerce Snapshot report found 72 percent of U.S. shoppers search for images of the item prior to making a purchase. However only 3percent of buyers said they don’t look at visuals prior to purchasing.
The expanding network of Instagram can help retailers and brands leverage images to describe and explain their offerings. As the number of users increases consumers realize that Instagram is an excellent source of details about the product and images.
This means that your users are already conditioned to see your posts show on their feeds. Not only do your customers want it however, Instagram has improved their application to be more user-friendly over the past few years by introducing various linking, landing page design and tags for products.
Simply put, Instagram gives you less reasons to not to sign up. The user experience is crucial for a lot of companies and retailers, which is the reason Instagram continues to promote these features. The value of Instagram increases with the number of users it has, so it’s the right time to join or enhance your marketing strategies.
Visit the GOREAD website if you’re looking to add to your Instagram followers.
2. It is easy to target (and Target and) Your Audience
We are aware that targeting the right people is crucial to the success of your advertisements. But how can Instagram assist you in reaching your target audience?
If you’re comfortable in any way in Facebook advertising, then you know the potential and depth of options to reach your target audience. The targeting options include:
Location: Whether you’re aiming at a whole nation or only one city, location isn’t a problem.
Demographics: Do you want to target your ads to only 37-year-old females who can speak Catalan? Instagram is able to pinpoint language and gender demographics.
Interests: Build your ads on the people your target audience follows on Instagram as well as other businesses which could be your direct competitors. It is also possible to base your interests on the ads they click as well as apps they are using.
Behaviors: Determine an advertisement’s target audience based on the actions they perform on (and off of) Instagram and Facebook. For instance, you can easily target potential customers who visited your site previously but haven’t bought anything.
People who look like you belong to a particular audience who are eager to read your posts (and perhaps purchase your products). Therefore, you can tailor your ads to those who are like the ones who already follow you or have bought from your site.
Instagram provides automated targeting, which gives you a an advantage in developing an audience that might be interested in your business. For more details look into our Instagram dimensions and sizes for advertising guide!
Understanding Your Demographics
One of the most important concerns that businesses face is their demographics, and the places they go to shop. For Instagram numerous brands and retailers attribute it as a game for young people.
However, Pew Research recently found 40 percent of U.S. adults between 30-49 use Instagram and that an overall 35% of people utilize the app.
It is important to not just be aware of your target audience and provide them with the appropriate channels to shop for your goods. We know that younger generations are avid on Instagram however, targeting older generations that are more relevant to your business is crucial.
3. Make the Most of All the Visual Marketing Features of Instagram
As we said, visual content allows shoppers to purchase with more detailed information and pictures of what they are looking to purchase. However, that doesn’t mean you can’t just upload photos and videos of your items each day and declare it a day.
Retailers are becoming more aware in the way they market to consumers on Instagram. In addition, retailers and brands are producing better content for Instagram because they’re focusing on the right Instagram dimensions and features that people really enjoy.
For instance, Overstock relies on Instagram Story ads to seamlessly transition customers to the featured items within a matter of seconds.
In the course of changing their branding, Overstock created these video advertisements and experienced an increase of 18% in the return on investment and a decrease of 20% in the cost per click. Engaging content is all about getting the attention of shoppers prior to them scrolling or tapping to skip your message.
To make the most of your Instagram posts, follow these steps:
Make sure you don’t make it difficult for the viewers to read your message on mobile devices. But, too much text could result in having your advertisement rejected.
Make it clear: There’s no reason to attempt a Faulkner imitation. The most important thing to not do is to make your pitch two or three seconds into the advertisement. It is imperative to present the value prop right away.
Be careful not to over-design Your advertisement is to blend with the content of users. It is sometimes beneficial to avoid using content that is designed in a way that is overly attractive.
Make sure you have a clear pathway to follow: With Instagram shopping, customers can look over products prior to transferring to your website. Make sure your paths are seamless and simple to avoid any second-guessing.
4. Connect with Customers Wherever They Are
Over 800 million users are on Instagram each month, and more than 500 million people log on each day. The amount of time spent on Instagram is quite impressive and for retailers and brands it is a great way to connect and engage with your customers.
It’s evident because around 80percent of Instagram accounts are associated with more than one company. This visual platform is ideal for companies who don’t want to be bombarded with announcements, sales messages, and other messages. In contrast, Instagram operates as it is when you are following your friends. If you come across visual content that you like, you are engaged.
The King Arthur Flour does a great job of highlighting images that can be confused with a friend or family account. The most appealing aspect is that it’s not spooking users, but simply mixing in the content that is to be found.
Instagram discovered 60 percent of its users have discovered a new product through the platform. It’s still the platform to discover new products and products education. Why not utilize Instagram to serve the purpose it was created to be used for?
5. Create User-Generated Content
Content created by users is an integral element of establishing trust in your products and brand. Why? Because people are more trusting of each other more than companies.
This Ecommerce Snapshot report found 54 percent of U.S. consumers between ages 18-29 believed that consumer-generated photos or videos are more useful than the retail or brand-specific video content. Also, younger consumers aren’t the only group seeking content from users. About half of those aged 30-44 were in the same boat.
On Instagram it’s not just an excellent source of content created by users It’s also simple to create it by your followers. Brands such as Southwest frequently promote content created by users that they receive from their loyal customers.
It’s simple to request content via hashtags to create content and keep your followers interested. The best part is that you can gather and showcase Instagram user-generated content using PowerReviews Visual and Social Suite. PowerReviews Visual and Social Suite to enhance your pages with genuine content from customers.
Offer customers the opportunity to experience your product on the shelves of or on people who are like them. This will help reduce doubt and boost confidence when they make a purchase.
6. Reveals In-Depth Insights About Your Audience
We know now how crucial it is to know and understand your target customers. To know who they are as well as where they’re from and what they like and dislike, Instagram can help uncover the details.
Being involved with the online community helps you understand what people are talking about. If you follow popular hashtags in your field, you’ll be able to see what people are discussing as well as their issues and concerns and their joyous moments and everyday successes.
The second reason is that Instagram gives you vital native insight into your community and your followers.
In these insights You’ll be able to find out information about your followers, including their gender, age, where they live and the time of day they’re the most active on social media.
Finally, Instagram also gives you insight into your ROI using the platform. If you’ve used the advertising manager feature on Facebook you’ll be aware of the type of data it offers.
For every campaign, you’ll be able to examine the reach, clicks, sales, or conversions and the total value of conversion. It is also possible to break this into different factors, such as gender or geographic location.
7. Continuously updated marketing features in Stories and Ads
Instagram understands that you’re looking to increase sales of your products and increase brand awareness. They know what you want to achieve in order to enhance your marketing strategy, and the platform provides the tools you need to achieve them.
However, Instagram also knows their users. They know how people shop on the internet. In fact, 42% of women who use Instagram within the U.S. said they love to shop and view it as an enjoyable pastime.
This is why big retailers like Dick’s Sporting Goods does stellar work on Instagram to make it completely simple to search, click and purchase. The social network has created marketing and shopping experiences as an integral part of their platform to let brands advertise without hindering the flow of using the platform.
In addition you can also run Instagram Story ads allows you to include links and tag widows that allow you to find out more information quickly. The regular updates targeted at companies make it one of the most popular places for brands and retailers to promote their products.
Since the launch of this feature, more than 90 million users have been tapping on the tags of products to reveal information each month. When ads are displayed on your feeds, it is possible to add hyperlinks with CTAs such as “Shop Now” to get customers to abandon their feed.
How Can You Make Use of These Advantages of Instagram?
After you have learned the benefits of Instagram What can you do with these tips? Keep in mind that Instagram is among the most effective platforms to interact with your audience and communicate with them through images.
Additionally, features for businesses like business profiles and targeted ads, extremely detailed information and shopping buttons within stories as well as in-feed ads can allow you to get the most value from this platform , while increasing your return on investment.