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What To Consider For NHS Website Design

We will present seven important aspects to make sure that the health website is well in today’s digital age.

The complexity, restrictions on regulatory compliance as well as the strict character of healthcare industry and a staggering variety in capabilities and needs of patients and healthcare organizations have made it difficult for healthcare to embrace digital technology.

However, these same issues are what make the healthcare sector one of the sectors that could benefit the most from digital technologies.

This is more important than on websites.

Below are seven important elements to ensure that your NHS website design remains current in today’s digital world.

1. User Experience is the most important aspect of the health of a website.

Sometimes it’s hard to remember that many patients are patients only just a tiny portion in the majority of cases.

Most of the time, they’re just normal people. they utilize apps like Facebook or websites like Amazon and book Ubers and order food through their phones.

They’ve spent years crafting excellent user experiences. If we’re happy with them or not this is the benchmark we’re all held to.

This is why a good UX is crucial for healthcare organizations In the present it’s required from all our digital touchpoints. The public isn’t going to make concessions on UX. They’ll either not use UX altogether, or move the business to another place.

2. Make sure your website is mobile-friendly

It’s possible to put this under the heading of user experience, but this is so crucial that it’s worth mentioning.

Four out of five Americans own a smartphone today. In fact, this ratio is more so in Canada.

While desktops and laptops may be used to make complicated purchases, a rising number of users’ journeys start with a mobile tablet or phone.

In essence, the mobile phone is now the new gatekeeper. If you would like your clients or potential patients staff to visit your site and experience it, it should be simple to use even on the smallest screen you can find.

Fortunately, with responsive design and CMS systems that automatically render beautiful for mobile phones, delivering the best mobile experience while adding IT load isn’t a problem.

3. Create a variety of content that is accessible to patients and other end users of healthcare.

The trend of self-service that has been sweeping through other industries is now hitting healthcare. We live in a dependent society, and the concept of self-service and involvement by patients is an integral part of the healthcare system in general.

Your website is the sharp end of this change.

This is why creating content that is specifically designed for patients is crucial:

There’s a demand for it. People want to know more about their health from a reliable source they trust.
The more educated the consumer is, the lower will be the total costs of healthcare. With the rising cost of healthcare cutting costs that don’t affect care are vital.

The second reason is that your site is designed for health professionals too. If you own an individual portal or subdomain, or even a specific section that you manage, you must be creating content and providing it to them, too.

4. Personalize your website experience

Personalization is the norm nowadays in web-based marketing. Amazon is a good example. It showcases items you’ve considered and products you may find appealing on the Amazon homepage.

These kinds of guidelines can be useful for healthcare websites, provided that it is in compliance with HIPAA and PIPEDA and the patient is able to sign up to the site. Particularly, for companies that let patients sign in to a client portal, this type of personalization should be thought about.

As an example, suppose you had a small clinic that had a portal for customers. Patients who are trying to quit smoking signs in for a routine appointment. It could be a chance to offer them information on smoking cessation in your system.

Utilizing data to influence changes in behavior is not new. Personalizing the experience to each patient level is among the most effective ways of connecting with patients on the internet.

5. Integration of systems

The healthcare system is notoriously complicated. A large part of this is due to required for a highly precise system with a very specific usage. There are a variety of security concerns, privacy, and ethical concerns about sharing of data and the transparency of data sharing.

Whatever the case, the benefits of having information all in one location is too great to miss.

This would not only improve the smoothness of back-end systems, more efficient, and less expensive to operate, it would also help with developments such as:

Process automation
More precise resource allocation
Better diagnoses
Faster patient processing

With cost-related issues a frequent topic and the healthcare industry becoming multi-faceted and organizations, any web revamp or design must be thought about how it can connect to existing systems.

6. Do not design by committee

In all cases they are managed by committees. From the shareholders, board members donors and community engagement officers trying to satisfy any agenda or mission could cause a negative user experience on the website.

The answer is to design with the people, not by committee.

Make sure you are thinking about your patients’ future and current patients as well as their family members first and first and foremost.

Let the narratives of the patients guide the way to create more authentic and authentic user experiences User retention and satisfaction will come later.

7. Create secure communication channels

Private companies, especially the service companies, have gone beyond the simple telephone support to include other channels , such as ticketing systems chatbots, live chat, chatbots and help via social media. Healthcare providers must follow suit.

If it’s a secure system that is routed through a third-party such as Twitter and Messenger or a custom-built solution, your customers will be to get confused when they visit your website. It’s inevitable.

If you can offer prompt support via the way that the customer prefers (which happens to be much less expensive per call) it is possible to dramatically improve overall customer satisfaction.

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